The Reading Bug Club

The Reading Bug Club

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The Reading Bug Club
BRANDING and COMMUNICATIONS PROGRAMME

To introduce the brand as the specialist offering English books for children

Concept:

  • to build the brand with children appeal by creating various icons for different seasons and festivities
  • extensive public relations and communications programmes to create market visibility and brand awareness

Results: a weekly column had been successfully pitched for the brand with Ming Pao Daily News to recommend English books to readers for a period of five years

Project Details
Client:
The Reading Bug Club
Event:
Branding and Communications Programme
Services:
Marketing and PR

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