LANDMARK MEN Summer Party

LANDMARK MEN Summer Party

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Hongkong Land
LANDMARK MEN Summer Party

Through-the-line marketing support from concept development, design, production, public relations to event management

Concept: to convert the entire basement of Landmark into a summer escapade filled with decorations, entertainment, refreshments, fashion show of various brands and interactive activities for attending guests

Results: 1,200 targeted guests attended the 2-night party with over HK$25 million media coverage generated

Project Details
Client:
Hongkong Land
Event:
LANDMARK MEN Summer Party
Services:
Marketing, PR, Event Management

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